Thursday, January 21, 2010
Book Review: How to Make Millions with Your Ideas by Dan Kennedy
This book I actually bought from Amazon and read it in several nights. It's a pretty good book, assuming you already have your ideas in place but are looking for a primer on how to make them go to market, and assuming that you've already tried but need more ideas. It feels a bit like a catalog of all the possible avenues for marketing a product, with plenty of real, well known examples. It has a lot of revelations, but mainly that there are many ways of getting your product out, and you should basically try as many as you can. This I would have probably read later in the program since it's more beneficial if you know about marketing. Some topics are a bit dated (such as the virtual absence of e-mail marketing), but in general it's timeless advice.